marc duran rojas

marc duran rojas https://marcduranrojas.com marc duran rojas Fri, 22 Mar 2024 21:14:45 +0000 https://marcduranrojas.com en Delta Air Lines http://marcduranrojas.com/Delta-Air-Lines Fri, 22 Mar 2024 21:14:45 +0000 marc duran rojas 452401 backHomefor Delta Air Lines For all the obvious reasons, airlines (including Delta) do a great job showing you all the great things you can do in all the great places they fly you to. But like the best of Delta work, this one looked at travel through a different lens. The 50% of flights airlines rarely (if ever) talk about: the flights home.  Agency: Wieden + KennedyCreative Director: Sean McLaughlinCreatives: Ray Ali, Marc DuranAgency Producer: Rodrigo NiñoDirector: Mark Molloy DP: Robbie RyanEditor: Carla Luffe Voice: Viola Davis backHomefor Delta Air Lines For all the obvious reasons, airlines (including Delta) do a great job showing you all the great things you can do in all the great... m4w - 22 (New York) http://marcduranrojas.com/m4w-22-New-York Thu, 25 Jan 2024 11:22:41 +0000 marc duran rojas 451217 backm4w - 22 (New York) <img width="1430" height="165" width_o="1430" height_o="165" src_o="https://cortex.persona.co/t/original/i/5f7d12e0066b2d29de1f9fdae954027e2b0897466ff0c39c04939c09e4857b3b/mc4.png" data-mid="1343566" border="0" />☆ Mama, you been on my mind - m4w - 22 (New York) Late night last Sunday I was heading home, leaving behind the White Horse Tavern and an unclosed open tab. How many whiskeys must a man drink down, before you call him a cab? Eighty-sixed with no answer, like a pawn more in the bartender's game, I staggered into the first subway station I found, positively 4th street. I was hitchhiking from train to train, trying to remember the commute home. Repeatedly playing in my mind, that night's giddiness' official soundtrack: this Irish folk song I had learned in Greenwich Village. Then, the train stopped in Union Sq., you got on and my binge got off, just like a naïve hipster transferring to the L train. You were dressing as if your Sunday had begun with the usual brunch; those yellow polka dots matched the colors of the subway line and your dark boots of Spanish leather matched the color of my night. There I was, tangled up in your blue eyes. Wishing that the Q train would become Local, just for that day. Just so I could have more time to figure out what to tell you. We shared an empty and slow train for six stops, but I couldn't say a word. You got off on Lexington Av. I tried to forget you, but today was Sunday again and the whole week you've been on my mind. Really hope this finds you well. I never used Craigslist's Missed Connections before but believe me, I can't forget that smile of yours - one post a day's worth. I just wanted to let you know that I exist and I'll be every morning at The Fat Black Pussy cat. Drinking coffee and writing. And waiting for you. Robert Z.<img width="870" height="74" width_o="870" height_o="74" src_o="https://cortex.persona.co/t/original/i/ac85bddb1dad0311291ac955d6357c31550ffdd12cf5411938dbbb88c3ce09a5/Screen-Shot-2024-01-25-at-12.25.21-PM.png" data-mid="1343562" border="0" data-scale="34"/> backm4w - 22 (New York) ☆ Mama, you been on my mind - m4w - 22 (New York) Late night last Sunday I was heading home, leaving behind the White Horse... It has to be Heinz http://marcduranrojas.com/It-has-to-be-Heinz Thu, 10 Aug 2023 14:02:11 +0000 marc duran rojas 446579 backIt has to be Heinzfor Heinz Global   Ringo Starr packed a suitcase full of Heinz Beanz for his trip to Rishikesh. Adele keeps Heinz Ketchup in her purse at all times. Ed Sheeran has the Heinz label tattooed. Springsteen has included Heinz ketchup in his rider. There are hundreds of Heinz vanity plates in the US. At least one man was reported to be buried with Heinz Ketchup.∞ This spot kicked off Heinz’ new global positioning, which is all about all the crazy millions that fervently believe It Has to be Heinz. Agency: Wieden + Kennedy Creative Directors: Christine Santora & Will BinderAssociate Creative Directors:  Jessica Ghersi & Marc DuranAgency Producer: Ariana EkonomouDirector: Camille Summers-Valli Editor: Adriana Legay + Matt Carter backIt has to be Heinzfor Heinz Global   Ringo Starr packed a suitcase full of Heinz Beanz for his trip to Rishikesh. Adele keeps Heinz Ketchup in her... Young Love http://marcduranrojas.com/Young-Love Tue, 14 Jun 2022 15:50:15 +0000 marc duran rojas 425930 backYoung Love / Amour de Jeunessefor Google   This is a very special one.  Agency: Wieden + KennedyCreative Directors:  Jessica Ghersi & Marc Duran Agency Producers: Jordan Leinen & Marisa BursteenDirector: Justyna Obasi Editor: Laura Cairney-KeizeCLIO Silver. 2022 ADC AWARDS - CRAFT IN VIDEO / DIRECTION 2023 One Show - Merit. 2022 D&AD shortlist. 2022 Shorty Awards. Finalist in PRODUCT FEATURE VIDEO 2022 Shorty Awards. Gold Honor in TECHNOLOGY 2022 Vimeo Staff pick. 2022   backYoung Love / Amour de Jeunessefor Google   This is a very special one.  Agency: Wieden + KennedyCreative Directors:  Jessica Ghersi &... Life of Photos http://marcduranrojas.com/Life-of-Photos Sun, 10 Apr 2022 19:42:28 +0000 marc duran rojas 422754 backLife of Photosfor Google We tend to assume that tech is equitable by default, but it’s not. Historically, cameras have been optimized for white skin, overlooking darker skin tones. Today’s digital and phone cameras carry that same bias. If you want to know more check this out. Google is committed to changing that with their Real Tone, a new technology focused on accurately representing the nuances of all skin tones.  Agency: Wieden + KennedyCreative Directors:  Jessica Ghersi & Marc Duran Agency Producers: Jordan Leinen & Marisa BursteenDirector: Rodney Passé & Daniel Wolfe To launch their new phone, the Google team asked us to develop an anthem under their campaign For All You Are. This phone adapts to all your nuances: from the way you speak, to your skin tone, to your schedules, quirks and passions – the things that make you who you are will be the things that make this phone what it it. Agency: Wieden + KennedyCreative Directors:  Jessica Ghersi & Marc DuranAgency Producers: Jordan Leinen & Marisa Bursteen Director: Aus Taylor aka Illimité World backLife of Photosfor Google We tend to assume that tech is equitable by default, but it’s not. Historically, cameras have been optimized for white skin,... Quarter Pounder Grammy’s Takeover http://marcduranrojas.com/Quarter-Pounder-Grammy-s-Takeover Wed, 24 Mar 2021 21:23:05 +0000 marc duran rojas 401689 back Quarter Pounder Grammy’s Takeoverfor McDonald’s <img width="480" height="270" width_o="480" height_o="270" src_o="https://cortex.persona.co/t/original/i/829605ef39db16eb1068681798abf900ff2d872eba23ccf40f4dcef5c1d8737a/giphy-1.gif" data-mid="1079549" border="0" data-scale="100"/>                 For the 2020 Grammy Awards, McDonald’s wanted to remind the Quarter Pounder fans why they are Quarter Pounder fans. This first W+K work for McDonald’s: laconic, quiet and the opposite of the overstimulating Lurpaky foodporn every brand is doing. And we sold through the idea of Brian Cox as the VO. He since became the voice of the brand. I think Brady Langmann from Esquire got what we were going for: “In the minutes since I heard the Brian Cox ASMR [in] a Mickey D’s commercial, I’ve found a new lease on life. Life can give me the occasional gift.” Oh, superstart Creative Director Eric Baldwin had a f** awesome different take. Agency: Wieden + KennedyCreative Directors:  Karl Lieberman, Jaclyn Crowley & Brandon HendersonCreatives: Lauren Acampora, Sean Johnson, Garrick Sheldon, Nik Reed & Marc DuranDirector: Joy Kilpatrick back Quarter Pounder Grammy’s Takeoverfor McDonald’s                  For the 2020 Grammy Awards,... Famous Orders http://marcduranrojas.com/Famous-Orders Sat, 09 May 2020 16:03:49 +0000 marc duran rojas 366583 back Famous Ordersfor McDonald’s No matter how big or famous you are, everyone has a unique go-to McDonald’s order – a simple truth that only a brand this emblematic can claim. At some point of the 9-month-long pitch, we presented to the brand team the idea of turning the real orders of celebrities into actual combos that people can go get at McDonald's. Fast-forward, W+K wins the business and "Famous Orders" becomes McDonald’s most profitable global platform ever – with multiple successful iterations happening in the US, like the Travis Scott meal; globally, like the BTS meal; and also being executed regionally market by market too.This is the Super Bowl spot that kicked it off. We were busy producing another spot inside Post Malone’s brain, so Sean Johnson and Lauren Acampora took over the whole production. Thank god, because the result is iconic. Agency: Wieden + KennedyCreative Directors:  Karl Lieberman & Jaclyn CrowleyCreatives: Lauren Acampora, Sean Johnson, Garrick Sheldon, Facundo Paglia & Marc Duran Director: Malcolm Venville Wait there’s more! McDonald’s is named Marketer of the year 2020 by AdAge. And like every Marketer of the year should do, McDonald’s gave away free fries and burgers to everyone for Festivus... I mean, Christmas. Agency: Wieden + KennedyCreative Director: Brandon HendersonCreatives: Lauren Acampora, Lesley Scheuermann & Marc DuranDirector: Malcolm Venville <img width="3840" height="818" width_o="3840" height_o="818" src_o="https://cortex.persona.co/t/original/i/15c425106bf0bcef87ba8c5f6c2a21e007937c398ea3641997f2d49282c47238/New-York-Times-logo.png" data-mid="1137650" border="0" data-scale="86"/> <img width="1280" height="591" width_o="1280" height_o="591" src_o="https://cortex.persona.co/t/original/i/2475d8c400b65449f7164a8698945268a981f6e6f066864f0f7b97cfcd1a7044/cnn-logo-1.png" data-mid="1137644" border="0" data-scale="29"/> <img width="1309" height="512" width_o="1309" height_o="512" src_o="https://cortex.persona.co/t/original/i/fc3d31dfd4b23671702e86e7e7ad4592410460c336e1001f4e6c3cbfd4fce229/5847e9aacef1014c0b5e4828.png" data-mid="1137643" border="0" data-scale="44"/>    <img width="2400" height="515" width_o="2400" height_o="515" src_o="https://cortex.persona.co/t/original/i/656e3b51b4ec3f02ac505df22f8e3e183d2939b2739242c3819b90764806fc6c/fast-company-logo-png-transparent.png" data-mid="1137649" border="0" data-scale="79"/> <img width="4172" height="1484" width_o="4172" height_o="1484" src_o="https://cortex.persona.co/t/original/i/e5e1c8e39dd9bfa5bd6cc2a4e8d48478b37ea2dc4a8f5443a0f60544680ebad9/Logo-Rolling-Stone-copy.png" data-mid="1137642" border="0" data-scale="58"/> <img width="592" height="136" width_o="592" height_o="136" src_o="https://cortex.persona.co/t/original/i/9c1d2fc6f63c061551661c71633f0aef75ec7234f51df385d4a82a5610dda6ba/vulture-logo.png" data-mid="1137645" border="0" data-scale="52"/> Gold Clio. Integrated Campaign. 2021 D&AD Graphite Pencil / PR / Use of Talent & Influencers. 2021D&AD Wood Pencil / PR / Integrated. 2021The One Show Integrated Branding Campaign Merit. 2021People's Voice Winner. Social. Best Influencer Endorsement. 2021 Best of the Best Effie. 2023. back Famous Ordersfor McDonald’s No matter how big or famous you are, everyone has a unique go-to McDonald’s order – a simple truth that only a brand... Graham http://marcduranrojas.com/Graham Tue, 17 Mar 2020 21:48:05 +0000 marc duran rojas 359526 back Graham   <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/a87b8c1d569312b697e4d1cd835d04bddc1c2088593cd1ffcd223ac157a6fd3a/IMG_0375.jpg" data-mid="881228" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/ebd1122527d69c356d35bf876a903cacef323d7e96cef0af6df9f81d3bfe5d98/IMG_0812-2.jpg" data-mid="881229" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/bf3cae97c1320a05cbc78aa771ffde8461b15a3d2ff4cc3ff9661bebf98652d1/IMG_0871-2.jpg" data-mid="881236" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/75d274e218432b66145596cadb646d8b7b84dbf771574784c25d6d9b752680b0/IMG_0362-2-2.jpg" data-mid="881232" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/d9917e24dffe273caae3ae1affc4b2fa5b721c8b31bdb1e16c4a44cd1d9be668/IMG_4410-2.jpg" data-mid="881235" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/81ca01b703ff4b6013741bf10abe9bd49f3918add107be778d29ea31fa3ca6cc/IMG_0806-2.jpg" data-mid="881234" border="0" /> <img width="2640" height="3508" width_o="2640" height_o="3508" src_o="https://cortex.persona.co/t/original/i/10177929e6f13b7ad3026e15049e778ee38d0a5d95d8d1c343f759baa977cffd/GRAHAM-STEADYWHITE.gif" data-mid="881250" border="0" /> <img width="2640" height="3508" width_o="2640" height_o="3508" src_o="https://cortex.persona.co/t/original/i/456e883d9372bad8dc62583b851c79e511fd819b5dba36a58aa703bdc674099c/GRAHAM-STEADY.gif" data-mid="881249" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/a6e3fd29f7ebd47e551b0121c54e73028f314450894e43c45f3f574742af08c4/IMG_0719.jpg" data-mid="881233" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/02d7c7300c12e625f9b29e75faeb496d61e6b2b975b1de7dade7848cc482707d/IMG_0712-2.jpg" data-mid="881238" border="0" /> <img width="2500" height="3333" width_o="2500" height_o="3333" src_o="https://cortex.persona.co/t/original/i/61fc96f723e7aa7b54cfd19c036be66a571be2cb7857e88691e64b14980d302f/box.jpg" data-mid="1179995" border="0" /> <img width="3024" height="4032" width_o="3024" height_o="4032" src_o="https://cortex.persona.co/t/original/i/a282b2b832cd663d9a488a1018b5729b93a15218af30f41ebfedd72b63c99261/IMG_0424-2.jpg" data-mid="881237" border="0" /> <img width="2500" height="3333" width_o="2500" height_o="3333" src_o="https://cortex.persona.co/t/original/i/feb6864ab1898d88ce75fd9d662d0aa05220a3c9be814cdfcac4a769e942f957/backpack.jpg" data-mid="1179996" border="0" /> back Graham   Inside Post Malone's Brain http://marcduranrojas.com/Inside-Post-Malone-s-Brain Tue, 04 Feb 2020 18:21:30 +0000 marc duran rojas 355389 back Super Bowl - Inside Post Malone’s Brainfor Bud Light Seltzer What do you do when you are America’s #1 beer and youngsters no longer drink beer and drink hard seltzer instead? You set yourself to be America’s #1 hard seltzer with a Super Bowl campaign featuring America’s #1 beer drinker Post Malone. And you stop saying “youngsters”.  Agency: Wieden + KennedyCreative Directors: Brandon Henderson & John ParkerCopywriter/Art Director: Garrick Sheldon & Marc DuranAgency Producers: Jessica GriffethDirector: Jim Jenkins The original plan was for Post Malone to lose control of his arm mid-Grammys, but this teaser made the trick too: So Post Malone decided his face needed one more face-tattoo. The problem: he got it while we were shooting the campaign. We know the fans were going to notice, so we improvised this: AICP National Campaign 2020▲ The Webby Awards - Advertising, Media & PR Video Ad Shortform 2020The Webby Awards - Video Comedy (Branded) 2020<img width="184" height="408" width_o="184" height_o="408" src_o="https://cortex.persona.co/t/original/i/d56fca38fa7163240ae40a978067432e9b33837bebf0ffa217460063c062d38d/WEBBY.png" data-mid="1069533" border="0" data-scale="1"/> The best accolade tho was seeing the Internet do its magic. <img width="1080" height="1100" width_o="1080" height_o="1100" src_o="https://cortex.persona.co/t/original/i/0b3c4e86857190e612ea40b9faf9873d2564e37f038338855adbd1f5e158af77/e19a03bfde2b0f5246c205d29f8e01432da00493d7e6b0217c4a1d7dbde507e6_1.jpg" data-mid="918429" border="0" /><img width="1800" height="1800" width_o="1800" height_o="1800" src_o="https://cortex.persona.co/t/original/i/9e3dcf41306edd32b9234271be8a1f34aad57ed471874f2a78e5fe28aa1a1ff5/ct294o7c6me41.jpg" data-mid="918430" border="0" /><img width="339" height="339" width_o="339" height_o="339" src_o="https://cortex.persona.co/t/original/i/7506c30b4e2184601e7b0577be092ba22a16b6bf9e89de6c0de69e01b5063f80/giphy-1.gif" data-mid="918453" border="0" /><img width="1280" height="720" width_o="1280" height_o="720" src_o="https://cortex.persona.co/t/original/i/1d278b13c231f3d38c5ddd868588d9c63da3cc976ba3e780be510dc98eb8d4f1/maxresdefault.jpg" data-mid="918447" border="0" /><img width="832" height="808" width_o="832" height_o="808" src_o="https://cortex.persona.co/t/original/i/404a8f2c1b28a529dcf559358166be95ff99637621e578669bf0179fadfe536b/Screen-Shot-2020-05-09-at-4.53.23-PM.png" data-mid="918436" border="0" /><img width="883" height="1533" width_o="883" height_o="1533" src_o="https://cortex.persona.co/t/original/i/eeecc6c735fa767680b0fa1e25bbae6f075b9683679a58f441c3e3be80569c72/tq3glbs2zlf41.jpg" data-mid="918444" border="0" /><img width="560" height="560" width_o="560" height_o="560" src_o="https://cortex.persona.co/t/original/i/6f0bae468bc2c34e6c28dd16e1b13c59fc7d4ef0214e6c81788d64036933d6d5/b4b04f47-6a68-438d-ac25-1c6d37763061_205047_back_7683_290522_53_black_back.png" data-mid="918443" border="0" /><img width="1358" height="1690" width_o="1358" height_o="1690" src_o="https://cortex.persona.co/t/original/i/67a4f4ecce1877defe808b4134faccab00d5c1ad231fa39c84daa3ee54a698f5/Screen-Shot-2020-05-09-at-5.06.59-PM.png" data-mid="918445" border="0" /><img width="838" height="858" width_o="838" height_o="858" src_o="https://cortex.persona.co/t/original/i/9647813b2f42d9f23e6d0d142e41298ed4f93fd5eeec65976d53e84d350f9e36/Screen-Shot-2020-05-09-at-4.53.09-PM.png" data-mid="918446" border="0" /><img width="480" height="270" width_o="480" height_o="270" src_o="https://cortex.persona.co/t/original/i/e33b9108662e07c4838ef937300a06a6b1d9a3643ac3b59570a16c8754d05c41/giphy.gif" data-mid="918428" border="0" /><img width="840" height="844" width_o="840" height_o="844" src_o="https://cortex.persona.co/t/original/i/73b036221679761a7ca8ff9c09579094df770d81e7469574a5af21f7e8400faf/Screen-Shot-2020-05-09-at-5.34.03-PM.png" data-mid="918452" border="0" /><img width="500" height="685" width_o="500" height_o="685" src_o="https://cortex.persona.co/t/original/i/240a31b8f7774a6fc912a700495b7a14c4964dbafbd0f2df541b13ed7c588666/all-for-a-bud-light-seltzer-68954023.png" data-mid="918431" border="0" /> back Super Bowl - Inside Post Malone’s Brainfor Bud Light Seltzer What do you do when you are America’s #1 beer and youngsters no longer drink beer and... The Sound of Our Commute http://marcduranrojas.com/The-Sound-of-Our-Commute Tue, 28 May 2019 22:25:27 +0000 marc duran rojas 325321 back The Sound of Our Commutefor DAYAN <img width="1750" height="612" width_o="1750" height_o="612" src_o="https://cortex.persona.co/t/original/i/6125a6dc822fd55de00d90e32e6d96a60b8ba75816855fcdc98771f700d1ce53/Screen-Shot-2018-06-03-at-4.16.37-PM.png" data-mid="1137634" border="0" />New York City Subway lines match the musical notes. If we translate our daily commutes into sounds, suddenly every New Yorker makes music everyday. To raise awareness on the situation immigrants are living with this new administration, NY-based band DAYAN wrote a song with the help of all New Yorkers. We traced a commute that connected the most trafficked train stations of each borough, G - A - F - E - B - D - A. That became the melody of "Crecer Lejos” (To Grow Afar), a song that explores the emotions one goes through after leaving homeland to pursue betterment. We made a music video that worked as a short-documentary to explained the idea and call people to download the song. ALL proceeds went to non-profit United We Dream, to keep fighting for justice and dignity for immigrants and all people. Check the website and podcast, with the testimonies of anonymous immigrant New Yorkers. <img width="1788" height="1164" width_o="1788" height_o="1164" src_o="https://cortex.persona.co/t/original/i/738a722bbb49cf78e7d56456cd030ea2fddc5b7cb7c9518cd01ceedafa010f3c/Screen-Shot-2018-06-03-at-4.17.45-PM.png" data-mid="1137633" border="0" /><img width="1682" height="732" width_o="1682" height_o="732" src_o="https://cortex.persona.co/t/original/i/a83d09c51e6c4e5b666ac47f70bfd6a428683779df2dde9a66490cd0aaf6832a/Screen-Shot-2018-06-03-at-4.17.56-PM.png" data-mid="1137635" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ca46306ef9fa91832bcc8890a6940cf03339697f579920b13119244f2d59789d/Screen-Shot-2019-05-28-at-6.56.43-PM-2.png" data-mid="716390" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/633a20aa8e07edbc00ea266f63c7cc43cf09969e51e071540a2269bbe83cd289/ronnie.jpg" data-mid="716404" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ffb866ea7d5c584a311e380fbf716de1e267332d00e6f2f9eb231b450dd71763/erika.jpg" data-mid="716400" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2537ba7250524d4f9ba04666b7ca1dc2d557d21e307fdeebae56a3b606b58e3b/Screen-Shot-2019-05-28-at-6.59.28-PM-2.png" data-mid="716384" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/66df9c531da2f558c5e7508fee85c0f6c7d233a52311f38fd23b52640c442c53/Screen-Shot-2019-05-28-at-6.58.58-PM-2.png" data-mid="716391" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4b67c537446fd40e85afdb93f8b71dd5ddbeebe88fafec4d78c8eca38e265236/shash.jpg" data-mid="716399" border="0" /> Director: Marc Duran Songwriters: Laura Dayan & Darko Saric Photographer: Erika Morillo back The Sound of Our Commutefor DAYAN New York City Subway lines match the musical notes. If we translate our daily commutes into sounds, suddenly every New...