A very Dilly Dilly World Cup
for Bud Light




Sometimes you have to think of a campaign in spanish and medieval english to talk to soccer fans in the U.S. Emphasis in medieval. 




This one aired during the games that were broadcasted really early because of the time-difference between the U.S. and Russia. 



This one is not about soccer. But it has a bunch of jokes I like. Jokes that a team of scriptwriters from Silicon Valley wrote for us. True story.




And well, more than +100 online videos made up the Medieval Faire of the Social Media, aka as the Aspect Ratio Mayhem.

















Since the US didn’t qualify, we went all-in with Mexico. We had Oracle Susana predict the outcomes of their games. Production nightmare, you can imagine...
GAME 1 PREDICTION



Her score prediction was correct
and people freaked out. 
We freaked out too, tbh.




GAME 2 PREDICTION



Got this one right as well. 
This one was easy tho.




GAME 3 PREDICTION



Not even Susana saw this coming.
But S.Korea ended up saving Mexico,
so the campaign continued.



GAME 4 PREDICTION



Then we kind of were too optimistic.
But we had prepared for the worst.








And then, this happened.




Agency: Wieden + Kennedy
Creative Directors: Brandon Henderson & John Parker
Art Director/Copywriter: Facundo Paglia & Marc Duran
Director: Speck & Gordon







For those who live under a rock, here’s the ‘Dilly Dilly’ Saga up until now. I could have put these first, but hey, it worked for George Lucas.




Agency: Wieden + Kennedy
Creative Directors: Brandon Henderson & John Parker
Art Director: NJ Placentra
Copywriter: Alex Ledford
Director: Jim Jenkins