The Cookbook You Can Cook
for Nestle Stouffer’s

To modernize Stouffer’s, the quintessential American food brand, we brought it from the frozen aisle of the supermarket to Barnes & Noble bookstores.

We took their latest product Seasoning Wraps, parchment papers coated with herbs designed to easily prepare delicious protein, into a cookbook.
Each page was an actual Seasoning Wrap, printed with edible ink, featuring an easy recipe for the side dish. 

Bronze. Cannes Media Lions 2017
Shortlist. Cannes Media Lions 2017