Life of Photos
for Google
for Google
We tend to assume that tech is equitable by default, but it’s not. Historically, cameras have been optimized for white skin, overlooking darker skin tones. Today’s digital and phone cameras carry that same bias. If you want to know more check this out. Google is committed to changing that with their Real Tone, a new technology focused on accurately representing the nuances of all skin tones.
Agency: Wieden + Kennedy
Creative Directors: Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Rodney Passé & Daniel Wolfe
To launch their new phone, the Google team asked us to develop an anthem under their campaign For All You Are. This phone adapts to all your nuances: from the way you speak, to your skin tone, to your schedules, quirks and passions – the things that make you who you are will be the things that make this phone what it it.
Agency: Wieden + Kennedy
Creative Directors: Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Aus Taylor aka Illimité World
Creative Directors: Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Aus Taylor aka Illimité World