It has to be Heinz
for Heinz Global



 

Ringo Starr packed a suitcase full of Heinz Beanz for his trip to Rishikesh.
Adele keeps Heinz Ketchup in her purse at all times.
Ed Sheeran has the Heinz label tattooed.
Springsteen has included Heinz ketchup in his rider.
There are hundreds of Heinz vanity plates in the US.
At least one man was reported to be buried with Heinz Ketchup.

This spot kicked off Heinz’ new global positioning, which is all about all the crazy millions that fervently believe It Has to be Heinz.







Agency: Wieden + Kennedy
Creative Directors: Christine Santora & Will Binder
Associate Creative Directors:  Jessica Ghersi & Marc Duran
Agency Producer: Ariana Ekonomou
Director: Camille Summers-Valli
Editor: Adriana Legay + Matt Carter