We all have a unique go-to McDonald’s order – a simple truth that only a brand this emblematic could substantiate. We pitched it to the brand team at some point of the 9-month-long pitch process. Fast-forward, W+K wins the business and this idea becomes McDonald’s Super Bowl ad. We were busy inside Post Malone’s brain, so Sean Johnson and Lauren Acampora took over the whole production. Thank god, because the result is iconic.









Wait there’s more! After giving away 12 million Thank You Meals to Healthcare workers, making a hundred Brian Cox ASMR spots, and breaking the internet with the Travis Scott’s and J.Balvin’s orders, McDonald’s is named Marketer of the year 2020 by AdAge. And like every Marketer of the year should do, McDonald’s gave away free fries and burgers to everyone for Festivus... I mean, Christmas.