No matter how big or famous you are, everyone has a unique go-to McDonald’s order – a simple truth that only a brand this emblematic can claim.

At some point of the 9-month-long pitch, we presented to the brand team the idea of turning the real orders of celebrities into actual combos that people can go get at McDonald's. Fast-forward, W+K wins the business and "Famous Orders" becomes McDonald’s most profitable global platform ever – with multiple successful iterations happening in the US, like the Travis Scott meal; globally, like the BTS meal; and also being executed regionally market by market too.

This is the Super Bowl spot that kicked it off. We were busy producing another spot inside Post Malone’s brain, so Sean Johnson and Lauren Acampora took over the whole production. Thank god, because the result is iconic.










Wait there’s more! McDonald’s is named Marketer of the year 2020 by AdAge. And like every Marketer of the year should do, McDonald’s gave away free fries and burgers to everyone for Festivus... I mean, Christmas.