Super Bowl - Famous Orders
We all have a unique go-to McDonald’s order – a simple truth that only a brand this emblematic could substantiate. We pitched it to the brand team, at some point of the 9-month-long pitch process. Fast-forward, W+K wins the business and this idea becomes McDonald’s Super Bowl ad. We were busy inside Post Malone’s brain, so Sean Johnson and Lauren Acampora took over the whole production. Thank god, because the result is deliciously iconic.
Agency: Wieden + Kennedy
Creative Directors: Karl Lieberman & Jaclyn Crowley
Creatives: Lauren Acampora, Sean Johnson, Garrick Sheldon, Facundo Paglia & Marc Duran
Director: Malcolm Venville