Famous Orders
for McDonald’s




No matter how big or famous you are, everyone has a unique go-to McDonald’s order – a simple truth that only a brand this emblematic can claim.

At some point of the 9-month-long pitch, we presented to the brand team the idea of turning the real orders of celebrities into actual combos that people can go get at McDonald's. Fast-forward, W+K wins the business and "Famous Orders" becomes McDonald’s most profitable global platform ever – with multiple successful iterations happening in the US, like the Travis Scott meal; globally, like the BTS meal; and also being executed regionally market by market too.

This is the Super Bowl spot that kicked it off. We were busy producing another spot inside Post Malone’s brain, so Sean Johnson and Lauren Acampora took over the whole production. Thank god, because the result is iconic.







Agency: Wieden + Kennedy
Creative Directors:  Karl Lieberman & Jaclyn Crowley
Creatives: Lauren Acampora, Sean Johnson, Garrick Sheldon, Facundo Paglia & Marc Duran
Director: Malcolm Venville




Wait there’s more! McDonald’s is named Marketer of the year 2020 by AdAge. And like every Marketer of the year should do, McDonald’s gave away free fries and burgers to everyone for Festivus... I mean, Christmas.







Agency: Wieden + Kennedy
Creative Director: Brandon Henderson
Creatives: Lauren Acampora, Lesley Scheuermann & Marc Duran
Director: Malcolm Venville






 

 
Gold Clio. Integrated Campaign. 2021
D&AD Graphite Pencil / PR / Use of Talent & Influencers. 2021
D&AD Wood Pencil / PR / Integrated. 2021
The One Show Integrated Branding Campaign Merit. 2021
People's Voice Winner. Social. Best Influencer Endorsement. 2021
Best of the Best Effie. 2023.