Goodnight Room
for Sheraton
for Sheraton
This one is for my kids. For bearing with me when I’m away on work trips. It is also Sheraton’s homage to working parents who try their best to be present while being away. I’ve read Goodnight Moon to my kids a million times, sometimes even from across the world, on a work trip. That moment became this spot, where we reimagined the classic bedtime book to talk about Sheraton’s new spaces and lobbies designed to be productive.
Agency: Wieden + Kennedy
Creative Directors: Laddie Peterson & Marc Duran Rojas & Lillian O’Connor
Creatives: Parker Jones & Kat Worral
Director: Matthew Dillon Cohen
Creative Directors: Laddie Peterson & Marc Duran Rojas & Lillian O’Connor
Creatives: Parker Jones & Kat Worral
Director: Matthew Dillon Cohen
Parker and Kat then created a bunch of cute content for social and experiential – including a Goodnight Moon room you can actually book at the Sheraton Boston.