For all you are
for Google



The things that make you who you are will be the things that make this phone what it it.

To launch the first-everGoogle phone, we created a new platform that talked about humanity that uses the tech, not the other way around. Really, we just embraced the google way, which they had never applied to their phone marketing. Anyway, this anthem shows how the google phone pays attention to you and over time  adapts itself to all your nuances: from the way you speak, to your skin tone, to your schedules, quirks and passions.






Agency: Wieden + Kennedy
Creative Directors:  Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Aus Taylor aka Illimité World


Vimeo Staff’s Pick. 2021.